Stevensons Representation of Evil in Dr Jekyll and Mr...

Stevensons Representation of Evil in Dr Jekyll and Mr Hyde Dr Jekyll and Mr Hyde is a classic novel telling the story of the struggle between good and evil. The good being shown in the form of a well-respected Doctor Henry Jekyll and the evil being released from a lengthy repression in the form of Mr Edward Hyde. In my essay I will be concentrating on the influences of the Victorian age and how Stevenson involved aspects of his own life into the writing of the book. The 64 years from 1837 to 1901, which was the Victorian age, was a repressive society to live in. There were strict codes of morality, which meant that everyone had to look, sound and more importantly act in a certain way.†¦show more content†¦Nurse Cunningham talked a lot to Stevenson about her views on what Hell is like and how if you do one wrong thing in your life you will go there and suffers, she believed that there were only good people and bad people and no-one had both good and bad in them. Stevensons own lifestyle and the novel of Jekyll and Hyde seem to contradict Alison Cunninghams views and beliefs. Stevensons student life is thought to have influenced him in the writing of the novel, by day he was a well-educated student at Edinburgh University and by night he would visit the old town, go out drinking and have fun. From a young age Stevenson enjoyed reading and even when at University he would find time between studying and going out to enjoy a good novel. He was influenced by many writers such as William Hazlitt, Sir Thomas Browne, Charles Lamp, Michel de Montaigne and Daniel Defoe and is thought to have tried to mimic their ways of writing in his own novels. A superb role model was Daniel Defoe who is said, by some, to have been one of the initial founders of the English novel, as before his work most fiction was written in plays or poems. Stevenson brought about the notion of duality through the character of Dr Jekyll and his evil side, Mr Hyde. Dr Jekyll was a middle classShow MoreRelated The Representation of Evil in Stevensons Dr. Jekyll and Mr. Hyde1490 Words   |  6 PagesThe Representation of Evil in Stevensons Dr. Jekyll and Mr. Hyde This essay will show how evil is represented in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde. Dr. Jekyll and Mr. Hyde is about evil and the duality of peoples personalities. To show this I will focus on Stevensons use of characterization, setting, historical, social and cultural context, settings, symbols and language. Robert Stevenson lived in the Victorian era, this was a very repressiveRead MoreStevensons Representation of Good and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde1522 Words   |  7 PagesStevensons Representation of Good and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde In this piece of coursework, I am asked to first of all, discuss how the novel is mainly concerned with the struggle between good and evil. Next, I will be moving on to discovering the historical, social, and cultural issues of the novel; this will discus what Stevensons literary influences were. Subsequently, I will be exploring the actual evil character oh Mr. Edward Hyde; thisRead MoreThe Case Of Dr. Jekyll And Mr. Hyde1052 Words   |  5 PagesLouis Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. Apart from being an exceptional Gothic work, Stevenson’s novella is an excellent critique of the hypocrisy that dominated the Victorian era. In his novella, Strange Case of Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson uses the characters of Dr. Jekyll and Mr. Hyde to expose the double standards and moral pretensions that governed Victorian society. Dr. Jekyll, the protagonist in Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde, is theRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesStevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader cultural fear. Stevenson’s story played upon the changes society was facingRead MoreDr Jekyll And Mr Hyde Analysis1709 Words   |  7 Pagesâ€Å"All human beings are commingled out of good and evil.† Robert Louis Stevenson was no fool when it came to understanding the duality of human nature evident within mankind. In his novella, the Strange Case of Dr. Jekyll and M r. Hyde, Stevenson is able to explore his interests concerning the dark, hidden desires that all human beings are guilty of possessing. In his story, a well-respected professional by the name of Dr. Jekyll experiments with the idea of contrasting personalities and successfullyRead MoreJekyll And Hyde Dualism Essay1315 Words   |  6 Pagesthe most important from the Victorian Gothic Era would be â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde.† This novella deals with many themes that intertwine together to form a complex idea of dualism. It has aspects from personality division and the ultimate question of how good and evil can tie into Victorian society’s view of public and private life. Stevenson the personalities of Dr. Jekyll and Mr. Hyde, with evil and good aspects as well as the public and private life to demonstrate a clear understandingRead MoreTheme Of Dualism In Dr. Jekyll And Mr. Hyde972 Words   |  4 Pagesselling novel, Dr. Jekyll and Mr. Hyde. It t old the terrifying story of the power of addiction and the monsters that lurk within all of humanity. In this story many readers are intrigued by the psychological depth that Stevenson puts into the duo of Dr. Jekyll and his alternate personality Mr. Hyde, and even today the names of this alternating couple have become a kind of parable for any â€Å"devil in disguise†. The theme of dualisms main role is proven in this story as the theme when Jekyll undergoes radicalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1012 Words   |  5 PagesRobert Louis Stevenson’s â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† is a classic Victorian tale of good and evil. The novel tells the story of Dr. Henry Jekyll, a respected scientist who so desperately needs to separate his morality from his self-indulgence. Aware of the evil side of his own being, he seeks to be free of it through scientific experiments resulting into the â€Å"bestial† Mr. Hyde. It’s a simple tale about the good and evil that exist in all of us. Through his brilliance, StevensonRead More Robert Louis Stevenson’s The Strange Case of Dr Jekyll and Mr Hyde2544 Words   |  11 Pagesâ€Å"The Strange Case of Dr Jekyll and Mr Hyde† is a gothic horror novella written by Robert Louis Stevenson in the Victorian era. The novella follows a well-respected doctor - Henry Jekyll - and his struggle between good and evil when he takes a potion and becomes Mr Hyde. Robert Louis Stevenson - the author of the novella â€Å"The Strange Case of Dr Jekyll and Mr Hyde†- was born in Edinburgh in 1850 and died at the young age of forty-four. He wrote the book in 1886. As a child he was very closeRead MoreTheme Of Innocence And Dr. Jekyll And Mr. Hyde1054 Words   |  5 PagesExperience, by Blake, and Dr. Jekyll and Mr. Hyde, by Stevenson, are two stories, which present a case of duality. At the beginning of each of these novels, the author presents two different extremes: Blake presents innocence and experience and Stevenson presents good and evil. In both of these novels, as the story progresses, their two extremes struggle to coexist and one ultimately dominates over the other. Both Songs of Innocence Songs of Experience and Dr. Jekyll and Mr. Hyde understand duality as

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Vip Ltd. Industry Moulded Luggage Free Essays

JV CAPITAL SERVICES PVT. LTD www. sharetrading. We will write a custom essay sample on Vip Ltd. Industry : Moulded Luggage or any similar topic only for you Order Now in VIP LTD. INDUSTRY : MOULDED LUGGAGE NSE Symbol : VIPIND CMP 115 RISK PROFILE: MEDIUM BUY TARGET 210 Key Data : 52 week H/L : Market Cap (Rs Cr. ) : Face Value : Beta : P/E : Div % : BV : PBV : (Source : Company) 294/32 314 10 0. 92 26 0. 87 48. 9 2. 3 VIP Industries is engaged in the travel product business. The Company operates in two business segments: luggage accessories and furniture. The products manufactured by the Company includes plastic moulded suitcase, plastic moulded briefcase and vanity case. The Company’s portfolio of brands includes V. I. P. , Carlton, Delsey, Footloose, Alfa, Aristocrat and Skybags. The Company’s subsidiaries include Carlton Travel Goods Ltd. and Blow Plast Retail Ltd. INVESTMENT RATIONALE Despite the slowdown in the global trends of economy, the luggage markets performed flat. VIP Industries is the largest player in Indian luggage market. One of the large segment of Indian luggage market is the canteen Store Department (CSD). VIP luggage continues to enjoy a prominent position and is one of the most respected brands in CSD. Apart from the domestic market, the company also exports sizeable quantity of luggage to Europe gulf and has presence in Africa many other countries. With a view to expand and to access the international markets, the company during FY09 has set up a wholly owned subsidiary in UK. The company has also acquired the well known international luggage brand ‘CARLTON’. These developments are expected to augment export sales of the company significantly. The company has been focusing on creating exclusive outlets to increase market share. Share Holding Pattern (%): 35. 73 % 43. 44 % VALUATION: 12. 90 % 0. 97% 6. 96% Promoters DIIs Others FIIs corporates Relative Performance Analysis: SENSEX VIP IND We are cautiously optimistic for the moulded furniture segment of the company. In case of luggage segment the management of VIP is very positive. The product portfolio of the company has been widened by introducing new products which offers good growth prospects. In FY08, earnings of the company have decreased. Revenues reflect a decrease in income from operation. Net loss reflects higher administrative, selling and other expenses with increased extraordinary items expenses. Currently the company is trading at a P/E 14. 14x of CY09 EPS. Albeit the price earning ratio of the company is high, we maintain a ‘BUY’ on the stock as it is in an expansion mode with a promising business model. (Rs cr) Financial Summary Year Net Sales Total Expenses PAT EPS FY2005 FY2006 FY2007 FY2008 (Source : JVCS RESEARCH) 297 329 557 544 272 303 404 504 7. 27 7. 9 22 14 4. 73 4. 94 5. 20 6. 60 SEPTEMBER 02’2009 JV CAPITAL SERVICES VIP LTD. INDUSTRY PROFILE Indian Luggage industry is currently undergoing a consolidation phase. The luggage market comprises of three segments: the premium segment with 15% of total market share, the popular segment and the standard segment. VIP Industries is the most dominant player in the premium segment with a market share of 44% in popular segment The luggage market is dominated by the unorganized sector with 5% market share. Northern western India are the biggest markets in the industry. The organized sector (8%) is growing at lesser pace when compared to the unorganized sector (25%) 50 200 150 100 50 0 I nde x e d Sa l e s Tr e nds BUSINESS UPDATES: In the moulded furniture segment, VIP industries enjoys a small market share, where the company has a huge potential to grow in this business. The company is now able to get the orders from Pune and is able to successfully execute the same in time. During the year, VIP industries has strengthened its distribution hold by significantly increasing its market presence through opening of new shops for Aristocrat Alfa Brands across the countries. This will significantly contribute in the balance sheets of the company. J u n – 08 M a r – 08 D e c – 08 M a r – 09 S e p – 08 J u n – 09 FINANCIAL FORECAST: (Rs cr) Earning Estimates Particulars Mar ‘09 June’09 117 118 8. 5 3. 6 4. 30 -0. 3 1. 0 0. 34 205 172 32 4. 2 29. 9 5. 6 20. 1 7. 10 Sep’09E 112 102 11 4. 0 10 -. 7 4. 9 1. 6 Dec’09E 151 129 24 3. 0 25 4. 8 12. 8 5. 1 25 20 15 10 5 0 I nd e x e d Pr o fi t Tr e nds Net Sales Total Expenditure PBIDT Depreciation PBT 08 08 ar -0 -0 ar -0 n- p- D ec Ju M Se M Ju n- 09 -5 Tax PAT EPS (Source : JVCS RESEARCH) 8 20 10 0 8 9 †¢ 08 08 ar -0 -0 ar -0 n- p- D ec Ju Se Ju n- 09 – 10 8 8 9 In Q1FY10, the company has posted a turnaround result for the quarter. Net profit for the quarter under review clocked at Rs20cr compared to Rs 1cr only. Healthy performance was due to spurted growth in operating profit by 640bps to 10. 4% % 33% fall in interest cost. During H1CY09, the company has launched school bags section priced range between Rs 300 Rs 900 and it aims to sell 70000 bags by the end of FY10. The company is planning to expand its retail network in FY10 as the rentals have touched almost bottom. To grab the change in consumer trend, the company has launched two models with different ranges in hard luggage system. VIP has slashed prices following the decline in prices of raw materials. †¢ Operating Margin Net Margin M M JV CAPITAL SERVICES VIP LTD. OUTLOOK The luggage industry is expected to grow in the current scenario with the factors like: †¢ †¢ Improved travels on month on month basis, passengers carried by various domestic airlines grew by 27% Introduction of new lighter hard luggage with using polycarbonate as basic input. RISK CONCERNS A major area of concern for the company is its dependence on China to produce most of the soft luggage. The recent changes in the economic scenario in the world along with the new labour regulations in China and the slowdown of production in China poses a mix of opportunity in terms of reduction of rates but also the threat of rate increases. For hard luggage, the prices of major raw materials have come down in the last quarter thereby the company may get the cost advantage with more scope of better margins. RECOMMENDATION: Currently the stock is trading at a P/E of 14. 9x with an EPS of 8. 10, we maintain a buy on the stock. EPS for CY09 is expected to Rs 14. 19 as company returns back to profitability. Taking the historical P/E of 15x, we arrive at a price target of Rs 212 for a time horizon of 610 months. The price volume trend analysis depicts that the stock is moving in some strong hands. Increasing volumes by major institutional investors gives a clean picture of their keen int erest in VIP Industries hence we expect the stock to give handsome returns of more than 80% in next 6 months. JV CAPITAL SERVICES VIP LTD. Research Desk Sajiv Dhawan Ashit Suri Sanjeev Kapoor Narendra Singh Rajeev Kumar Satyendra Singh Bijaya Swain General Enquiries Managing Director Head of Research Trading Desk Trading Desk Trading Desk Back Office Accounts Dept Tel: 011- 41654860 sajiv@jvfinancial. com ashit@jvfinancial. com 011-41654860 011-41654861 011-41654862 backoffice@jvfinancial. com 011-41654874 / 75 support@jvfinancial. com RISK PROFILE: Low Risk: Fundamentally Sound companies, with low beta. Expected market out-performance is 0—10% Medium Risk: Expected market out-performance is 10-20%. Preferably for the Investors with a maximum time frame of 6 months. High Risk: High Beta Stocks, expected market out-performance is more than 20%, Preferably for the investors willing to take advantage of market momentum and are aggressive in nature. Disclaimer Appendix This document has been prepared by the Research Desk of M/s JV Capital Services Pvt. Ltd and is meant for use of the recipient Ltd. only and is not for circulation. This document is not to be reported or copied or made available to others. It should not be considered to be taken as an offer to sell or a solicitation to support any security. The information contained herein is obtained and collated from sources believed reliable and we do not represent it as accurate or complete and it should not be relied upon as such. The opinion expressed or estimates made are as per the best judgment as applicable at that point of time and are subject to change without any notice. JVCS Pvt. Ltd. along with its associated companies/ officers/employees may or may not, have positions in, or support and sell securities referred to herein. Investors are advised to maintain strict stop loss. JV CAPITAL SERVICES How to cite Vip Ltd. Industry : Moulded Luggage, Papers

Vip Ltd. Industry Moulded Luggage Free Essays

JV CAPITAL SERVICES PVT. LTD www. sharetrading. We will write a custom essay sample on Vip Ltd. Industry : Moulded Luggage or any similar topic only for you Order Now in VIP LTD. INDUSTRY : MOULDED LUGGAGE NSE Symbol : VIPIND CMP 115 RISK PROFILE: MEDIUM BUY TARGET 210 Key Data : 52 week H/L : Market Cap (Rs Cr. ) : Face Value : Beta : P/E : Div % : BV : PBV : (Source : Company) 294/32 314 10 0. 92 26 0. 87 48. 9 2. 3 VIP Industries is engaged in the travel product business. The Company operates in two business segments: luggage accessories and furniture. The products manufactured by the Company includes plastic moulded suitcase, plastic moulded briefcase and vanity case. The Company’s portfolio of brands includes V. I. P. , Carlton, Delsey, Footloose, Alfa, Aristocrat and Skybags. The Company’s subsidiaries include Carlton Travel Goods Ltd. and Blow Plast Retail Ltd. INVESTMENT RATIONALE Despite the slowdown in the global trends of economy, the luggage markets performed flat. VIP Industries is the largest player in Indian luggage market. One of the large segment of Indian luggage market is the canteen Store Department (CSD). VIP luggage continues to enjoy a prominent position and is one of the most respected brands in CSD. Apart from the domestic market, the company also exports sizeable quantity of luggage to Europe gulf and has presence in Africa many other countries. With a view to expand and to access the international markets, the company during FY09 has set up a wholly owned subsidiary in UK. The company has also acquired the well known international luggage brand ‘CARLTON’. These developments are expected to augment export sales of the company significantly. The company has been focusing on creating exclusive outlets to increase market share. Share Holding Pattern (%): 35. 73 % 43. 44 % VALUATION: 12. 90 % 0. 97% 6. 96% Promoters DIIs Others FIIs corporates Relative Performance Analysis: SENSEX VIP IND We are cautiously optimistic for the moulded furniture segment of the company. In case of luggage segment the management of VIP is very positive. The product portfolio of the company has been widened by introducing new products which offers good growth prospects. In FY08, earnings of the company have decreased. Revenues reflect a decrease in income from operation. Net loss reflects higher administrative, selling and other expenses with increased extraordinary items expenses. Currently the company is trading at a P/E 14. 14x of CY09 EPS. Albeit the price earning ratio of the company is high, we maintain a ‘BUY’ on the stock as it is in an expansion mode with a promising business model. (Rs cr) Financial Summary Year Net Sales Total Expenses PAT EPS FY2005 FY2006 FY2007 FY2008 (Source : JVCS RESEARCH) 297 329 557 544 272 303 404 504 7. 27 7. 9 22 14 4. 73 4. 94 5. 20 6. 60 SEPTEMBER 02’2009 JV CAPITAL SERVICES VIP LTD. INDUSTRY PROFILE Indian Luggage industry is currently undergoing a consolidation phase. The luggage market comprises of three segments: the premium segment with 15% of total market share, the popular segment and the standard segment. VIP Industries is the most dominant player in the premium segment with a market share of 44% in popular segment The luggage market is dominated by the unorganized sector with 5% market share. Northern western India are the biggest markets in the industry. The organized sector (8%) is growing at lesser pace when compared to the unorganized sector (25%) 50 200 150 100 50 0 I nde x e d Sa l e s Tr e nds BUSINESS UPDATES: In the moulded furniture segment, VIP industries enjoys a small market share, where the company has a huge potential to grow in this business. The company is now able to get the orders from Pune and is able to successfully execute the same in time. During the year, VIP industries has strengthened its distribution hold by significantly increasing its market presence through opening of new shops for Aristocrat Alfa Brands across the countries. This will significantly contribute in the balance sheets of the company. J u n – 08 M a r – 08 D e c – 08 M a r – 09 S e p – 08 J u n – 09 FINANCIAL FORECAST: (Rs cr) Earning Estimates Particulars Mar ‘09 June’09 117 118 8. 5 3. 6 4. 30 -0. 3 1. 0 0. 34 205 172 32 4. 2 29. 9 5. 6 20. 1 7. 10 Sep’09E 112 102 11 4. 0 10 -. 7 4. 9 1. 6 Dec’09E 151 129 24 3. 0 25 4. 8 12. 8 5. 1 25 20 15 10 5 0 I nd e x e d Pr o fi t Tr e nds Net Sales Total Expenditure PBIDT Depreciation PBT 08 08 ar -0 -0 ar -0 n- p- D ec Ju M Se M Ju n- 09 -5 Tax PAT EPS (Source : JVCS RESEARCH) 8 20 10 0 8 9 †¢ 08 08 ar -0 -0 ar -0 n- p- D ec Ju Se Ju n- 09 – 10 8 8 9 In Q1FY10, the company has posted a turnaround result for the quarter. Net profit for the quarter under review clocked at Rs20cr compared to Rs 1cr only. Healthy performance was due to spurted growth in operating profit by 640bps to 10. 4% % 33% fall in interest cost. During H1CY09, the company has launched school bags section priced range between Rs 300 Rs 900 and it aims to sell 70000 bags by the end of FY10. The company is planning to expand its retail network in FY10 as the rentals have touched almost bottom. To grab the change in consumer trend, the company has launched two models with different ranges in hard luggage system. VIP has slashed prices following the decline in prices of raw materials. †¢ Operating Margin Net Margin M M JV CAPITAL SERVICES VIP LTD. OUTLOOK The luggage industry is expected to grow in the current scenario with the factors like: †¢ †¢ Improved travels on month on month basis, passengers carried by various domestic airlines grew by 27% Introduction of new lighter hard luggage with using polycarbonate as basic input. RISK CONCERNS A major area of concern for the company is its dependence on China to produce most of the soft luggage. The recent changes in the economic scenario in the world along with the new labour regulations in China and the slowdown of production in China poses a mix of opportunity in terms of reduction of rates but also the threat of rate increases. For hard luggage, the prices of major raw materials have come down in the last quarter thereby the company may get the cost advantage with more scope of better margins. RECOMMENDATION: Currently the stock is trading at a P/E of 14. 9x with an EPS of 8. 10, we maintain a buy on the stock. EPS for CY09 is expected to Rs 14. 19 as company returns back to profitability. Taking the historical P/E of 15x, we arrive at a price target of Rs 212 for a time horizon of 610 months. The price volume trend analysis depicts that the stock is moving in some strong hands. Increasing volumes by major institutional investors gives a clean picture of their keen int erest in VIP Industries hence we expect the stock to give handsome returns of more than 80% in next 6 months. JV CAPITAL SERVICES VIP LTD. Research Desk Sajiv Dhawan Ashit Suri Sanjeev Kapoor Narendra Singh Rajeev Kumar Satyendra Singh Bijaya Swain General Enquiries Managing Director Head of Research Trading Desk Trading Desk Trading Desk Back Office Accounts Dept Tel: 011- 41654860 sajiv@jvfinancial. com ashit@jvfinancial. com 011-41654860 011-41654861 011-41654862 backoffice@jvfinancial. com 011-41654874 / 75 support@jvfinancial. com RISK PROFILE: Low Risk: Fundamentally Sound companies, with low beta. Expected market out-performance is 0—10% Medium Risk: Expected market out-performance is 10-20%. Preferably for the Investors with a maximum time frame of 6 months. High Risk: High Beta Stocks, expected market out-performance is more than 20%, Preferably for the investors willing to take advantage of market momentum and are aggressive in nature. Disclaimer Appendix This document has been prepared by the Research Desk of M/s JV Capital Services Pvt. Ltd and is meant for use of the recipient Ltd. only and is not for circulation. This document is not to be reported or copied or made available to others. It should not be considered to be taken as an offer to sell or a solicitation to support any security. The information contained herein is obtained and collated from sources believed reliable and we do not represent it as accurate or complete and it should not be relied upon as such. The opinion expressed or estimates made are as per the best judgment as applicable at that point of time and are subject to change without any notice. JVCS Pvt. Ltd. along with its associated companies/ officers/employees may or may not, have positions in, or support and sell securities referred to herein. Investors are advised to maintain strict stop loss. JV CAPITAL SERVICES How to cite Vip Ltd. Industry : Moulded Luggage, Papers

Strategic Human Resource Management Small Business

Question: Can employee recruitment, training and promotion strategies provide a sustainable competitive advantage? Answer: Wal-Mart serves more than 245 million customers through their 11,000 offline stores in 27 countries and e-commerce websites in 11 countries (Wal-Mart Stores, Inc., 2015). The giant supermarket employs around 2.2 million associates worldwide and considers them as the most precious assets of the company. Wal-Mart has well-define recruitment and selection processes in place and make huge investment in the training and development of their employees(Armstrong, 2011). They have effective promotion strategies and succession planning processes in place that help them in advancing internal employees to leadership roles. In todays dynamic business environment where needs and wants of customers change rapidly and in a very unpredictable manner, apart from financial resources and technological resources that once served as main sources of competitive advantage human capital today is also serve as an important source in the development of a sustainable competitive advantage (Armstrong Taylor, 2014). The overall performance of an organisation greatly depends on the attitudes, skills and competencies of its employees; their ability to generate trust and commitment, work in presence of complex relationships and communicate aspirations. A firm is said to have a competitive advantage when it is able to implement a value creating strategy which cannot be imitated and implemented by current or potential customers (Cooper Burke, 2011). Recruitment and selection process help ensuring talent needs of the organisation are met (Bhatia, 2007). It helps ensuring that right people, with right skills and expertise are available to perform the right task at right time. Recruitment is defined as process of generating a pool of capable people for applying to various employment positions in an organisation (Bhatia, 2007). Selection is the process that follows recruitment and helps managers in choosing the most suitable person from the pool of applicants using specific instruments (Bhatia, 2007). A well-defined recruitment process in place help ensuring that human capital needs of the organisation is be recognised immediately and is fulfilled with best options. This process involves creating awareness for the need of skilled employees in market and presenting the organisation and related roles and responsibilities in a way that help attracting talented professional (Crawley, et al., 2013). It involves the process of head huntin g through various search engines and professional networking sites in order to identify the most suitable person who best fits in the role and strategy of the organisation. In this process employees are screened to evaluate their skills and capabilities and job is offered to the most suited applicant. In today competitive marketplace owing to the rapid advancement in technology and management techniques it is very important to ensure that the skills and competencies of the employees are upgraded from time to time in order to meet the demand of the market (Bhatia, 2007). It is very important to ensure that the learning needs of employees are met through effective training and development programs in place. Training not only helps in enhancing the knowledge base of employees and upgrading their skills but also in increasing their creativity which serves as a base for innovation(Ehnert, 2009). Innovation is the key to survival in todays dynamic marketplace and it can only be achieved with the help of creative employees. Training programs should be designed in a ways that not only educate employees with concepts but also provide them opportunity to transfer their learning to real life workplace scenarios. Effective training and development programs help minimising the gap between exis ting employee competencies and desired employee competencies. Every individual work to achieve their goals and objectives, employees tend to deliver high performance when they feel their needs are being satisfied. According to Maslows Hierarchy of Needs theory every individual has complex set of needs which can be arranged in a hierarchy such that it resembles a pyramid (Armstrong Taylor, 2014). The second highest need in the pyramid is the need for esteem and affiliation. This need expresses an individuals desire for promotion, recognition and career advancement. This need when satisfied helps increasing employee motivation which in turn inspires them to display high performance. Thus, effective promotion strategies help organisations in increasing employee motivation and commitment. Through promotion strategies and succession planning process organisations can ensure their employee that they do not need to look for other career options in order to satisfy their higher level needs for affiliation and advancement (Ehnert, 2009). Highly skilled and experienced employees help smoothening the path of innovation and sever as a source for competitive advantage for organisations. Thus, well-defined recruitment, training and promotion strategies help organisations like Wal-Mart in attracting and retaining highly skilled employee how serve as a source of sustainable competitive advantage for the company. References: Armstrong, M., (2011) Armstrong's Handbook of Strategic Human Resource Management. London: Kogan Page Publishers. Armstrong, M. Taylor, S., (2014) Armstrong's Handbook of Human Resource Management Practice. London: Kogan Page Publishers. Bhatia, S., (2007) Strategic Human Resource Management : Winning Through People. New Delhi: Deep and Deep Publications. Cooper, C. L. Burke, R. J., (2011) Human Resource Management in Small Business: Achieving Peak Performance. Cheltenham: Edward Elgar Publishing. Crawley, E., Swailes, S. Walsh, D., (2013) Introduction to International Human Resource Managemen. Oxford: Oxford University Press. Ehnert, I., (2009) Sustainable Human Resource Management: A conceptual and exploratory analysis from a paradox perspective. Hamburg: Springer Science Business Media. Wal-Mart Stores, Inc., (2015) Walmart. [Online] Available at: https://corporate.walmart.com/ [Accessed 2015].